When Natures Menu came to us with an idea for an experiential retail space within Rokers Animal Feed Store, it sparked interest and ideas.

The shop was themed around a dog park, creating a recognisable space with lots of greenery that nicely complimented Natures Menu’s brand colours. The park theme was further brought together by the paw-printed path, footbridge, and wooden signpost.

As well as capturing attention visually, it was key that the shop engaged customers, both entertaining them and educating about the benefits of feeding raw. For instance, we hid product benefits behind flaps, encouraging shoppers to interact with the display and learn more about Natures Menu’s pet food. Product benefits were also communicated via bold infographics within the shop, as well as AV. Finally, the ‘Hide ‘n’ Treat’ game was a fun addition for both human and canine visitors.

The experiential shop captures attention, immerses customers, and boosts long-term brand salience.