Fellow Norwich-based business Sinclair International had a big appetite for success at Fruit Logistica in Berlin. The team were eager to affirm their brand positioning, and put their compostable fruit labelling solutions on the map for the fresh produce industry.

Big European exhibitions like Fruit Logistica bring big opportunities – but they also demand more from brands. The Sinclair stand was clean and bright, with an illuminated logo standing out at height against the white wall. Meanwhile, the meeting space featured an electric blue floor, and an illuminated ceiling feature made from individual curves. On the back wall, a display of labels proudly showcased Sinclair’s impressive portfolio. We ensured that key certifications and accreditations were displayed on the front of the stand too, adding extra trust and authority.

Sinclair’s passionate team not only wanted to speak about their compostable labelling, but they wanted to show how it worked too. The labelling machinery was displayed at the front of the space, with the team demonstrating how it works.

Meanwhile, in the ‘compostable corner’ a time-lapse video showed the process of a compostable label breaking down. Showing producers, service companies and retailers the process made it more ‘real’ and more memorable, prompting conversations about sustainability goals, zero plastic waste, and the future of fruit labelling. The ‘compostable quiz’ added a further element of interactivity, with many visitors walking away learning something new.

The stand created space for product excellence, interactivity, expert knowledge and a passionate team – a winning combination for a very fruitful show.