Following a successful event in 2019, Sinclair returned to Fruit Logistica in Berlin to introduce guests to their compostable fruit labelling systems.

This time, we refreshed Sinclair's look with a modern stand design that made full use of their distinctive brand assets. We reduced the colour palette to white and rich navy blue, creating sleek contrasts across the stand for a bold but clean look. The Sinclair logo stood out from multiple perspectives: from the large header panel, to the machinery stand, to the LED-lit counter. Complimenting the graphics, key messaging was then delivered in print and also via a digital screen. In the centre of the stand, the four elements of the Sinclair advantage were illuminated in a lightbox, tying brand and service messaging together.

However, it was still important for prospective clients to see Sinclair's service and innovation in reality. The eco label machinery was displayed on the stand, positioned so that the stand team could easily demonstrate their eco labels being produced. The machines was displayed at both sides of the space, meaning that visitors were drawn over to the demonstrations from all angles. From there, conversations naturally sparked and the on-stand team could talk more about their compostable label systems and the Sinclair advantage.