Moving towards a refreshed look for the Naturediet brand, the 2025 Crufts stand takes a clean and minimal approach to the space.

The stand design is architecturally driven, with exposed timber and metal beams visible in the hollow curved bridge structure. A 3D logo feature was suspended in the centre of this. We added minimalist pendant lighting and other interior design cues to emphasise a more premium positioning for Naturediet. The reverse side was similarly minimalist, but with a solid look rather than exposed beams.

On one side, a large lightbox was dedicated to the natural ingredients of Naturediet's pet food, These ingredients were displayed below in bespoke wooden crates, with bags of straw as props at the side. In the middle of this display, a large screen drew visitors’ attention to Naturediet’s product range and the story behind it. Product display was then continued further into the space, with shelving units to display the innovative Tetrapak cartons.