MS Amlin return to the BIBA Conference with their striking exhibition stand, this time evolved to suit a slightly larger footprint of 4x5m.

The stand creates a space for the MS Amlin team to host visitors and network, whilst building brand awareness and salience too. We maintained the brand-driven look of the stand, with Amlin’s red and purple colours and signature shapes emphasised for an eye-catching look. LED lighting ran around the shapes on the main wall of the stand, as well as appearing to continue seamlessly across the counter front. The stand was open and inviting for guests, with a coffee bar courtesy of The Barista. Over a fresh cup, brokers were able to have conversations with the MS Amlin team.

Further encouraging on-stand engagement and a longer dwell time, we created a giant MS Amlin puzzle game. With a holiday up for grabs for the fastest completed puzzle, brokers were incentivised to participate in the game. As they did, the life-sized game caught the attention of other visitors and encouraged a greater footfall to the stand.