After three consecutive years of BrauBeviale being cancelled in the midst of Covid, the show returned to Nuremberg in 2023 with a bang. It’s safe to say that Crisp Malt made a big return of their own too.

Against the white backdrop and light wood, pops of Crisp’s main brand red punch through across the stand. From the plush sofas, to the carpeted meeting nook, to the stand-off lettering atop a large header panel, the vibrant red grabs attention from multiple viewpoints.

A vibrant lightbox sits behind a custom built counter, continuing the branding across multiple levels and integrating an all-important beer tap with chiller & kegs within the single sleek bar unit.

Visitors were able to get hands-on with the product, from sampling the malt to learning about the product life cycle (and of course sampling some delicious beer too). At the same time, visitors are able to learn about Crisp’s sustainability credentials, flicking through the book displayed on a custom-made plinth.

Having plenty of space to facilitate meetings, sampling, and casual conversation was very important. So, we included a mix of high tables and stools, an informal sofa area, and enclosed meeting nook. Pops of brand were used throughout, and a large infographic within the meeting area added a visual cue for Crisp’s sales team when telling the story of their product.

The stand was reused again for the 2024 show, with the team serving up crisp pints and talking visitors through the story of their malt from field to glass.