After a successful PATS 2023, we were pleased to work with Assisi Pet Care on their stand design and build for the 2024 event.

Assisi wanted to dial up their presence at PATS with a bigger, bolder space that boosted awareness for each of the sub-brands as well as the Assisi master brand.

Using the island site location to our advantage, we designed an angular central hub for visitors to enter and discuss all things pet care. Drenched in Assisi's secondary orange colour, the meeting space contrasted against the deep blue of the exterior and created a focal point within the space.

With its advantageous location, the stand was clearly visible to guests from all perspectives. The header panels on the two longer sides were dedicated to a large splash of brand, with the Assisi logo visible across the hall from 4 metres high. And on each of the supporting side walls, we created a large panel for four of Assisi’s sub-brands. Each brand had their own distinct space for branding, from height as well as close up, supported by an element of product display.

Dedicating a space to each of the sub-brands meant that all four were able to hold their own, while still complimenting the Assisi master brand. Visitors who were familiar with a particular brand could more easily identify the space, and enjoy a richer experience of Assisi's portfolio.

Bringing each of the brands together in a harmonious way is a balancing act that our team were only too happy to take on. Recognising that customer journeys and experiences would vary greatly across visitors to the stand, we designed a space that would welcome everyone – no matter which brands they were familiar with and to what degree. Visitors could discover new brands across Assisi’s portfolio, build connections, and learn more about a wide range of pet care products.