After dipping a paw into exhibiting at PATS, Albion Pet Foods came to us to plan their first ever Crufts. With an advantageous stand position, Albion were keen to generate brand awareness and showcase their range of raw dog food and treats.

The result was this clean and classy stand space. The main arched tower structure was 4m high, and featured a large Albion Pet Foods logo. The black lettering stood out against a white background, and LED around each letter really made the logo pop. Even from a distance, the Albion logo could be seen around the hall. We used it at other key points on the stand, too – for instance the side walls, the counter front, and above the freezers.

Alongside the monochrome, large splashes of vivid green stood out, with cut-out dog imagery set against it for a bold look.

The farm-to-bowl raw dog food was displayed inside freezers set within the archway, encouraging guests to come into the space to learn about the product. Meanwhile on the outside, freestanding display units showcased the treat range. We struck a balance of brand and product, and hopefully a successful first Crufts for Albion too.